Movie studio Lionsgate and Comic-Con International are set to launch a new streaming video service this year, as viewing habits continue to move online, especially among the young.
The Santa Monica-based mini-major studio behind the blockbuster "Hunger Games" films began discussing the service with Comic-Con nearly two years ago. The offering will be subscription-based, though the companies did not say what they would charge viewers for access.
The online channel will feature original short videos, Comic-Con archive footage, and movies and TV shows from Lionsgate and other studios, the companies said, without naming specific titles.
It's the latest move into streaming by Lionsgate, which last year teamed with China's Alibaba Group on a video service for Alibaba's set-top boxes.
Other big media companies have been busy chasing viewers who prefer watching their movies and TV programming online. Time Warner Inc.'s pay-TV channel HBO now just made its HBO Now on-demand service available through Apple TV for people who don't pay for a cable package.
The popularity of Comic-Con's annual San Diego convention has grown as comic-book-themed entertainment has increasingly driven the pop culture landscape -- and the box-office. Last year, 17 of the top 20 domestic film releases had a presence at the Comic-Con event. The convention drew 130,000 attendees last year.
Follow Ryan Faughnder on Twitter for more entertainment business coverage: @rfaughnder
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